Book for advertising.



No. 740,511. l PATENTED OCT. 6, 1903.

' J. H. ASBURY.

BOOK FOR ADVERTISING.

APPLICATION FILED JUNE 9. 1903.

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UNrTnD STATES Patented October 6, 1903.

" PATENT OFFICE.

JOHN H. ASBURY, OF LEXINGTON, OKLAHOMA TERRITORY.

BOOK FOR ADVERTISING.

SECIFICATIQN forming part of Letters Patent No. 740,511, dated October6, 1903.

Application tiled June 9,

lo all whom .it may concern:

Beit known that I, JOHN H. ASBURY, a citizen of the United States,residing at Lexington, in the county of Cleveland and Territory ofOklahoma, have inventeda ,new and useful Book for Advertising, of whichthe following is a specification.

This invention relates to hooks for advertising purposes; and itconsists in the construction and arrangement ofpparts of a bookhereinafter described and claimed, and illustrated in the accompanyingdrawingsnforming a part of this specication, to which reference will behad in explaining the nature and objects of the invention. p

Advertising has Within recent years become a matter of such extremeimportance in connection with all forms of business that the preparationof advertising matter of readable character, the devising of spectacularappliances for displaying advertising matter,'and the effectivearrangement in publications of various sorts of all kinds ofadvertisements have become matters of such importance that much time andthought have been bestowed thereon. Y

The object of this invention is toprovidea book for advertising purposescontaining in connection with the advertisements displayed thereina'quan'tity of useful information of such character that frequentreference will -be had thereto, the information and the advertisingmatter being so interiningled throughout the book that frequentreference to the book for information will of necessity bring before theeyes of the reader the advertise ments displayed therein. Y 1

lIn the drawings, Figure l is avieW in perspective of a preferred formof the book closed. Fig. 2 is a view i-n perspective of the book shownin Fig. 1 open to show the general arrangement of advertising matter andmatters of interest. Fig. 3 is aview of the book open to show one of thecalendar-pages Yb'earing referencespto succeeding faces forvveatherforecasts. FigQA: is a view in perspective of one modified form ofembodiment of the'invention. Fig. 5 is a View in perspective of anothermodified form of the embodiment of the invention. Fig. 6 is a view of apage showing the forecast for the rst period of the month of January.Fig. 7 is a view of a page 1903. Serial No. 160,782. (No model.)

showing the forecast'for the second period of January. d

The book by means of lwhich the object above stated is obtained isdesigned primarily for use by druggists, and hence much of theinformation presented therein relates more or less closely to thearticles sold by druggists.

When the book is to be used in connection with other forms ofbusiness,the contents will be appropriately changed.

The book is provided with a cover upon the front page of which appearsthe title, the preferred title for the book selected as an illustrationof the invention being Our Doctor or some other eqnivalent'title, and inconnection therewith will appear a suitable cover designed of attractivecharacter in which is embodied some advertising feature. Upon the insideof the front leaf of the cover ad- Vertisements Will be displayed, andupon the outside of the last leaf ofthe cover advertisements willpreferably be also displayed. At the beginning of the book proper Iprefer to `place a suitable introduction setting forth the are located.Following thebnsiness directory will come an index of the information'portion of the book and of the advertisements The introduction, the 1^placed the calendar for the month of January, and at the bottom of thepage bearing the calendar will be a reference to a plurality ofsubsequent pages for weatherrforecasts 'for different periods of themonth. These weather forecasts Will preferably be made for periods ofabout ten days each, as from the rst to the tenth of the month,inclusive, from the eleventh to the twentieth, inclusive, 4and from thetwenty-first to the last day of the month, inclusive, and the forecastfor each one of these periods will appear upon a separate page. Thepages bearing the several forecasts for the successive periods abovementioned will not be placed together, but will be separated by pagesbearing other matter-as, for example, ifv the calendar be displayed uponpage lO the forecast for the first ten days of the month may appear uponpage l5, the forecast for the next ten days may appear upon page 20, andthe forecast for the last period of the month may appear upon page 25.Following this plan the calendar for the month of February would appearupon page 30 and the forecast for the ,first ten days of February wouldappear upon page 35, the same arrangement being continued throughout theremainder of the book. Upon pages intervening between those mentionedwill be presented articlesupon various diseases, setting forth brieflythe best marked symptoms of the disease by which they may be recognized,the modes of preventing the disease, and the proper treatment therefor,and lthe pages bearing t-hese brief articles upon diseases and thosebearing the calendar and the weather forecasts will alternate with pagesbearing advertising matter.

In addition to the alternate arrangement of the pages bearingadvertising matter and the pages bearing useful information the samegeneral plan of the book may be followed out by theinsertion upon thepages devoted primarily to information for ready reference of smalladvertisements between the paragraphs containing information.

While in the plan of book above outlined the arrangement of the calendarand the forecasts is such as to make a book of convenient size, it isobvious that the arrangement may be varied by bringing the pages of thecalendar and weather forecasts closer together or by separatiug'themmore, according to the amount of advertising matter to be displayed inthe book. l .p

As the information presented in the book is of a character to interest alarge proportion of the population of any locality, the book willnecessarily be referred to very frequently throughout the year, and theadvertisements displayed therein will consequently be brought to theattention of persons having the book, thus making the book a means of`ing all of that period the advertisements con-v tained therein will berepeatedly brought to view.

In the modified form of theiuvention shown in Fig. 4 the pagescomprising the calendar are placed upon the front of the cover of thebook and are adapted for removal one byone as the periods covered by thesuccessive pages elapse. Each of the calendar-pages in this modied formof the invention is, however, provided at the bottom thereof Withreferences to pages arranged at intervals within the book upon which areprinted forecasts of the weather for portions of the period covered bythe calendar-page upon which said references appear.

In the modified form of the invention shown i in Fig. 5 the calendar isprinted upon halfpages, which are secured on the lower part of the frontsurface of the cover and may be detached as the successive periodscovered by the calendar-pages elapse. The half-pages bearing thecalendar in this form of the invention are also provided With referencesto pages within the book for the weather forecastsfor separate portionsof the period covered by the calendar-page upon which the referencesappear.

Having thus described the nature and object of myinvention, what Iclaimas new, and desire to secure by Letters Patent, is-

A book for advertising purposes comprising a plurality of pages disposedat intervals throughout the book and forming acalendar for a'year, eachof said pages forming the calendar bearing references to subsequentpages separately placed throughout the book for Weather forecasts forthe year, a plurality of pages bearing weather forecasts arranged atintervals throughout the boolgpages arranged between the calendar andforecast pages and bearing brief discussions of common diseases,

their causes, symptoms, preventiomand treatf ment, and a number ofadvertising-pages approximately equaling the total number of other pagesin the book arranged alternately with the other pages in the book, allsubstantially as described and for the purposes specified.

In testimony that I claim the foregoing as my own I have hereto affixedmy signature in the presence of two witnesses.

JOI-IN H. ASBURY.

Witnesses:

J. Ross COLHOUN, J. H. JocHUM, Jr.

IOO

